Consumers are constantly searching for new products. They also use Google, Instagram, e-shops and social media for shopping and product information, influencing search engine algorithms. Millennials, in particular, rely on their mobile phones to evaluate and buy products. It is difficult for a company to directly influence the customer remotely.
The opportunity but also the challenge for companies today, is to improve their position and stand out in a market where there is an abundance of competitive products. Every Euro invested in advertising has to work.
Millennials want to co-create products with companies: 42% are interested in helping develop new products and services. This offers them more experience and makes them more loyal to the brands that provide them with this opportunity.
The most successful brands in the coming years will be those that focus on high quality, innovation and uniqueness of their products, using technologies that will allow them to stay in touch with consumers socially / digitally on a daily basis. A modern brand must find ways to differentiate its products and build a relationship with consumers.
- How does your company build its relationship with consumers?
- How do you ensure that your communication is effective and has an impact on your customer base?
- Do you speak your customers’ language? Are you up to date with them in terms of technology?